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Amazon Poised to Launch Own Delivery Fleet

Recent moves by Amazon have led some industry observers to speculate the online retailer is poised to launch its own parcel delivery service soon, according to the Wall Street Journal.

Known as “Shipping with Amazon,” or SWA, the service will involve the online retailer picking up parcels from businesses and shipping them to consumers. It’s expected to roll out in Los Angeles in the coming weeks, according to the report.

WSJ says Amazon has been straining the capability of existing P&D companies with the sheer volume of its online sales and could be ramping up to follow through on its previously speculated intention to launch a proprietary P&D fleet. Reports indicate the online retail giant recently leased 40 air freight aircraft and begun arranging maritime freight shipments from China while quietly building up a new force of urban delivery drivers.

Full WSJ story here.

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