CTA Member Share Challenge: Leveraging the G&M’s « Big Rig » Investigation

Critical Opportunity: Leveraging the Globe and Mail’s « The Big Rig » Investigation

The Globe and Mail’s major investigative series « The Big Rig, » produces a critical opportunity for carrier members. The report exposes widespread labour abuse, wage theft, and regulatory failures across Canada’s trucking sector. CTA has worked with the Globe on this piece for over a year. OTA also worked with the writer of this piece in 2021 while she worked with the Toronto Star.

To capitalize on this momentum, we are strongly urging members to post/share The Globe and Mail’s investigation video and article on all your corporate social media channels.

Why We Must Act Now?

• Validates Our Policy Push: This mainstream exposure perfectly aligns with our ongoing fight against the « Driver Inc. » model and unfair leasing scams.

• Neutralizes False Narratives: Sharing this content publicly crushes the denialism of non-compliant associations and forces a fact-based conversation.

• Amplifies Our Message: A coordinated, viral push across our extensive networks makes it more difficult for our call for strict enforcement cannot be ignored by Ottawa or provincial regulators.

• Protects the Standard: It clearly separates our compliant, professional membership from the predatory carriers exploiting vulnerable drivers.

CTA and OTA have already posted comments and reposted/shared links to the Globe material on all our platforms – Facebook, X, Instagram and LinkedIn.

Our message must be clear: compliant carriers welcome this exposure, and we demand immediate enforcement to level the playing field.

Please see all the linked resources below, with emphasis on the Globe’s own video promotion of the report in the first link:

Globe Video Promo of the story: https://www.youtube.com/shorts/5iBJWnHiuC4

Original Globe Article (paywall) https://www.theglobeandmail.com/canada/article-trucking-industry-drivers-canada-investigation/

CTA News Release/Response: https://cantruck.ca/the-big-rig-globe-mail-launches-investigative-series-into-driver-inc-labour-abuse-in-trucking/

CTA socials Reaction to reshare by platform:

https://twitter.com/CanTruck/status/2060789151071363102

https://twitter.com/CanTruck/status/2060753934285713901

https://twitter.com/CanTruck/status/2060384723881402813

https://twitter.com/CanTruck/status/2060383475362881836