Truck drivers have arguably never been so admired by the public as they are now according to a new poll by Abacus Data for Trucking HR Canada.
In a webinar hosted by Abacus on Wednesday, the market research firm reported that essential role truck drivers have played in keeping the economy afloat during the COVID-19 crisis has helped boost the image of the industry.
The survey of 1,800 people showed that 54% Canadians have a positive impression of trucking companies, whereas only 27% have a favorable view of the airline industry. Only 5% had a negative view.
The overall impression of the sector has risen 10-15% over the past few months, the poll found. Eighty-five percent said Canada needs a strong trucking sector for the economy to be healthy.
“I think there’s a real appreciation for the way the sector has delivered for Canadians in many ways,” said David Coletto, CEO of Abacus Data.
“And, I think a lot of the negatives that are often associated with truck driving – accidents, safety questions – were really not there. So, you have got this moment where people could actually empathize (with) you.”
The poll also revealed that 72% of those surveyed now consider trucking as an essential sector. Only 16% considered the airline as essential.
Read more about the Abacus poll here.