• You Are Here: Home > News
  • > POLL: Truck Driver Pro Gets Major Image Boost During COVID
POLL: Truck Driver Pro Gets Major Image Boost During COVID

Truck drivers have arguably never been so admired by the public as they are now according to a new poll by Abacus Data for Trucking HR Canada.

In a webinar hosted by Abacus on Wednesday, the market research firm reported that essential role truck drivers have played in keeping the economy afloat during the COVID-19 crisis has helped boost the image of the industry.

The survey of 1,800 people showed that 54% Canadians have a positive impression of trucking companies, whereas only 27% have a favorable view of the airline industry. Only 5% had a negative view.

The overall impression of the sector has risen 10-15% over the past few months, the poll found. Eighty-five percent said Canada needs a strong trucking sector for the economy to be healthy.

“I think there’s a real appreciation for the way the sector has delivered for Canadians in many ways,” said David Coletto, CEO of Abacus Data.

“And, I think a lot of the negatives that are often associated with truck driving – accidents, safety questions – were really not there. So, you have got this moment where people could actually empathize (with) you.”

The poll also revealed that 72% of those surveyed now consider trucking as an essential sector. Only 16% considered the airline as essential.

Read more about the Abacus poll here.

Share This Story