{"id":2722,"date":"2019-11-20T17:24:33","date_gmt":"2019-11-20T17:24:33","guid":{"rendered":"https:\/\/cantruck.ca\/survey-top-5-reasons-drivers-make-referrals\/"},"modified":"2025-01-10T16:46:27","modified_gmt":"2025-01-10T16:46:27","slug":"survey-top-5-reasons-drivers-make-referrals","status":"publish","type":"post","link":"https:\/\/cantruck.ca\/fr\/survey-top-5-reasons-drivers-make-referrals\/","title":{"rendered":"Survey: Top 5 Reasons Drivers Make Referrals"},"content":{"rendered":"

Stay Metrics, a provider of driver retention tools, investigated the reasons that drivers would consider recommending their fleet to other drivers.<\/p>\n

Specifically, the company conducted research identifying the top five reasons why drivers will make referrals within the first 90 days on the job, reports heavy Duty Trucking magazine.<\/p>\n

\u201cAttracting new drivers is difficult across the trucking industry, making referrals from current drivers more important than ever,\u201d said Allyson Smith, a Stay Metrics data analyst who compiled the list. \u201cThe results of our latest research project highlight the aspects of work that most influence a driver\u2019s decision to refer their carrier to another driver.\u201d<\/p>\n

The top five questions identified as having the most influence on drivers\u2019 willingness to recommend their carrier (or not) came from responses to the question:<\/p>\n

\u201cHow satisfied are you with\u2026\u201d:<\/p>\n

    \n
  1. The compensation you receive from your carrier?<\/li>\n
  2. Your carrier\u2019s wait time\/detention pay?<\/li>\n
  3. The number of miles you typically drive in a week?<\/li>\n
  4. Your communication with your carrier?<\/li>\n
  5. Your level of work-related stress?<\/li>\n<\/ol>\n

    \u201c\u2026The overall system of work and the communication that surrounds it are the main catalysts for drivers\u2019 willingness to recommend their carriers,\u201d said Tim Hindes, co-founder and chief executive officer of Stay Metrics. \u201cAccurate communication by carriers, especially about pay, is essential to positively impact driver opinions.\u201d<\/p>\n

    The survey also compiled a word cloud to identify how often drivers mentioned specific words in their survey comments. The results further implicated the importance of communication as a key factor in reducing the number of drivers who were not willing to recommend their carrier to other drivers.<\/p>\n

    Positive words like \u201cGood\u201d, \u201cWork\u201d and \u201cGreat\u201d were most often used by drivers who were likely to recommend their employer, while words like \u201cPay\u201d, \u201cMoney\u201d and \u201cMiles\u201d were most often used by drivers who were unlikely to recommend their employer.<\/p>\n

    The\u00a0full report is available for free<\/a>\u00a0through on the Stay Metrics website, which reveals the top 5 reasons drivers recommend their carriers after 90 days.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Stay Metrics, a provider of driver retention tools, investigated the reasons that drivers would consider recommending their fleet to other drivers. Specifically, the company conducted research identifying the top five…<\/p>\n","protected":false},"author":2,"featured_media":243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[629,92,93,207,206,1434,222,1435],"class_list":["post-2722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-labour-hr-driver-shortage","tag-careers","tag-driver-lifestyle","tag-driver-pay","tag-employers","tag-recruitment","tag-referrals","tag-retention","tag-stay-metrics"],"acf":[],"_links":{"self":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/posts\/2722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/comments?post=2722"}],"version-history":[{"count":0,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/posts\/2722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/media?parent=2722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/categories?post=2722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/tags?post=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}