{"id":1871,"date":"2016-01-15T20:01:23","date_gmt":"2016-01-15T20:01:23","guid":{"rendered":"https:\/\/cantruck.ca\/ota-launches-most-significant-tv-ad-campaign-ever\/"},"modified":"2025-01-10T16:51:21","modified_gmt":"2025-01-10T16:51:21","slug":"ota-launches-most-significant-tv-ad-campaign-ever","status":"publish","type":"post","link":"https:\/\/cantruck.ca\/fr\/ota-launches-most-significant-tv-ad-campaign-ever\/","title":{"rendered":"OTA Launches Most Significant TV Ad Campaign Ever"},"content":{"rendered":"

Not to be outdone by the stream of high-gloss Super Bowl commercials set to air in a few weeks, the Ontario Trucking Association will be delivering to television screens and social media channels its own positive message about the trucking industry and truck drivers.<\/p>\n

Starting today, a 60-second public service-style advertisement<\/a> produced by OTA will begin airing on various television networks throughout Ontario and Canada.<\/p>\n

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\u201cThis is the most significant television and social media campaign we have ever launched,\u201d said OTA president David Bradley. \u201cIt\u2019s a great story to tell.\u201d<\/p>\n

The high quality TV spot celebrates truck drivers and raises public awareness around the invaluable contributions they provide as the lifeblood of our nation\u2019s economy as well as their place in Canada\u2019s social fabric. It will begin airing today on CP24 during the breakfast and nightly news cycles. Next Monday, the ad will debut on CHCH\u2019s Evening News<\/em>, Access Hollywood<\/em>\u00a0 and 60 Minutes<\/em>, among other shows; as well as Sportsnet, City TV and Outdoor Life Network (OLN) during various episodes of Two and a Half Men<\/em>, City News<\/em>, Tim & Sid<\/em> and Storage Wars Canada<\/em>, just to name a few regularly scheduled programs in the broadcast rotation. The campaign will run for four to eight weeks, depending on the network.<\/p>\n

\u201cMost people see trucks and truck drivers every day, but what do they really know about them?\u201d says Marco Beghetto, OTA\u2019s vice president of communications and media. \u201cOften overlooked\u00a0is the industry\u2019s extraordinary level of professionalism and safety; diversity and sustainability. This ad is a tip of the hat to all the professional men and women of our industry who live and work in all of our communities.\u201d<\/p>\n

The ad\u2019s message is simple: Through the dedication of truck drivers, the trucking industry keeps this great country moving. It is a leader in employing new environmental and transportation safety innovations. It plays an unheralded, but critical role in people\u2019s lives, communities and the institutions Canadians value most. And most importantly, truck drivers aren\u2019t nameless, faceless operators of large vehicles you see on the highway.<\/p>\n

As the narrator states: \u201cWe are fathers. And Mothers. We are your neighbours. We work where you work. And we\u2019re proud to share the road with you.\u201d<\/em><\/p>\n

The TV spot\u00a0 \u2013\u00a0 as well as an expanded two minute version<\/a> \u2013 also hit social media forums like Twitter, YouTube and will be featured on OTA\u2019s homepage, ontruck.org.\u00a0 Carriers and other businesses that appreciate this message are encouraged to\u00a0share the video and upload it to their own websites and social media accounts.<\/p>\n

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Not to be outdone by the stream of high-gloss Super Bowl commercials set to air in a few weeks, the Ontario Trucking Association will be delivering to television screens and…<\/p>\n","protected":false},"author":2,"featured_media":455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45,17],"tags":[527,92,528,268,240,282,529,50,530],"class_list":["post-1871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-image-pr","category-news-releases","tag-commercial","tag-driver-lifestyle","tag-driver-respect","tag-driver-treatment","tag-media","tag-ota","tag-social-media","tag-truck-drivers","tag-truckers"],"acf":[],"_links":{"self":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/posts\/1871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/comments?post=1871"}],"version-history":[{"count":0,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/posts\/1871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/media\/455"}],"wp:attachment":[{"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/media?parent=1871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/categories?post=1871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cantruck.ca\/fr\/wp-json\/wp\/v2\/tags?post=1871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}